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for brands

Advertising agency to strengthen the brand

Our work is driven by the lovemarks idea, according to which Clients get used to chosen and desirable brands. We distinguish brands from the competition by preparing marketing strategies and taking care of communication between those strategies and the recipients.

Our Hands advertising group offer includes the following:

  • communication strategies
  • corporate identity (including logo design, branding, image change )
  • advertising campaigns (image; image and sale)
  • online campaigns (including www design)
  • 360 degree communication
  • B2B and B2C communication.

We understand that every creative agency which consequently strengthens brand awareness, effectively helps Clients achieve a real market success. Our marketing agency not only accurately defines image and sale goals, but also cares about coherent and well-developed creation. We support the development of brand identification  systems and advertising campaigns with messages selected specifically for the recipients. The aim of such image development is primarily to increase brand awareness among Clients, which enables to identify products and services and evoke positive associations and attachment. Only those advertising agencies which care about every element of their Clients’ branding can claim that the message is effective.

for retail

Marketing agency for increased sales

80% purchasing decisions are made in a sales outlet, which is a perfect advertising space. A well-designed chain, in terms of marketing, generates higher profit.

Our Hands for Retail department does the following:

  • store designing and remodelling
  • store chain arrangement
  • visual merchandising
  • advertising activities for chains
  • sales special offers
  • non-standard POSM 3D
  • non-standard advertising racks
  • arrangement of fair and conference space.

We are aware of the importance of sales concept, distinctive interior design and store chain arrangement. Investments such as changing furniture to ergonomic types, unusual advertising racks or impact special offers as well as visible marketing activities inside stores provide long-term support for the entire chain. We develop all our marketing solutions so that they bring profit to the chain and ensure satisfied Clients’ loyalty. Designing and remodelling of stores is the experience which we also use for extraordinary activities in  conference and fair areas.

for events

Event agency for all event types

Strategy and original concept of an  event. Scenario tailored to the recipients and dynamic acting. Organisational acumen and sense of taste. Uncommon flexibility and great event experience. We understand that all those elements have an impact on the positive perception of an event.

Within the scope of Hands for Events activity, we organise the following:

  • concepts, scenarios and execution of events
  • conferences and banquets
  • employee integration events and incentive trips
  • special events
  • sporting events
  • fairs and exhibitions.

We have many years of experience in organising company meetings, business events and trade fairs. With our attentiveness to detail and ability to prepare successful event surprises, our events always end with success.

KOMSTER – 360° activities
LUG – image video
GPEC GROUP – 3 campaigns
THE CITY OF POZNAŃ – PEKA – CI
INEA STADIUM – new image
SPONTEX – spring campaign
KRONOPOL SWISSCDF – image
ABC DELICATESSEN – Minibistro
EUROCASH – WHOLESALE COMPANIES
EUROCASH – VIP BOX
KOMPANIA PIWOWARSKA – LECH retail
BEAUTY STORE – concept shop
KRONOPOL – POSM
Millenium Bank – identification
MTP Poznań – COP 14
SCHATTDECOR – 20th anniversary and launching of the investment
KRONOPOL – 20th Anniversary and Platinium Flooring Show
EUROCASH – conference
EUROCASH – INCENTIVE EVENT
H. CEGIELSKI / Intercity – conference and banquet
NORDENIA / Mondi – integration

HANDS advertising group

ul. Komornicka 27, 60 -101 Poznań
phone: 61 661 50 80, e-mail: hands@hands.pl

BRANDS:
Magdalena Rohde:
660 477 620
e-mail: magda.rohde@hands.pl

RETAIL:
Tomasz Lurka:
660 477 614
e-mail: tomasz.lurka@hands.pl

EVENTS:
Magdalena Rychlik:
668 007 237
e-mail: magdalena.rychlik@hands.pl

Hard&Smart Sp. z o.o.
ul.Komornicka 27, 60-101 Poznań
tel. (+48) 61 661 50 80
NIP 778-13-95-987

Aramaz Agencja BTL Sp. z o.o.
ul. Komornicka 27, 60-101 Poznań
tel. (+48) 61 661 50 80
NIP 783-15-83-870

Work

Currently we are not looking for people to work in our teams. However, if you think you can support us with your skills or want to start working in the advertising industry, please send your resume, cover letter, and / or portfolio on job@hands.pl

Maybe a job offer or paid internship will be soon offered just to you.

KOMSTER – 360° activities

Our cooperation with the KOMSTER company started with the development of the telecommunications company’s branding. We began with the brand’s philosophy and selected the world of animals personifying faithfulness to be its keynote. This includes penguins which mate for life and a red-crowned crane – the symbol of stability, honesty. The image campaign included the preparation of full visual identification, image materials, sale materials, and online communication.

LUG – image video

The world needs light – this is the idea behind a spot for the global manufacturer of lighting fixtures. Our suggested scenario strengthened the image of the LUG brand, through the precise rendering of the Your World, Our Light motto. The video, made in 4 languages, showed the innovative nature of LUG products, customisation of selected lighting solutions and international scale of the company’s business.

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GPEC GROUP – 3 campaigns

Electrical energy, Temperature+, System Warmth. These are products which needed branding, online activities and sale campaigns. Our suggested change of the Temperature+ communication strategy, from the consumer to business one (75% B2B messages) resulted in 200% increase in sale! We were also hired by GPEC Group  to implement the Warmth Closeness Every Day campaign.

THE CITY OF POZNAŃ – PEKA – CI

Urban lifestyle means going out. PEKA is only one card, but with so many possibilities. Poznań Electronic Agglomeration Card provides both the possibility to easily move around, as well as other activities which are worth communicating to the residents. Taking those aspects into consideration, we have developed an overall visual identification for PEKA, as well as several dozen promotional materials, which present the users with the new possibilities of the card. This makes PEKA friendly to the residents of Poznań and the neighbouring areas.

INEA STADIUM – new image

The stadium in Poznań is not only the arena for sporting events, but it also provides a special offer mainly for business clients. This includes 45 exclusive VIP boxes and as many as 900 parking places. Such an offer requires particularly aesthetic setting, therefore our Hands for Brands department prepared new image materials for INEA Stadium.

SPONTEX – spring campaign

Have a spectacular rest in SPA – this is an idea which lay behind the marketing campaign of the Spontex company, the manufacturer of cleaning accessories. The spring image activities were accompanied by a promotional contest. The HANDS team is responsible for developing the strategy, concept, graphical setting of the campaign, as well as the production of all materials and their distribution in sales outlets.

KRONOPOL SWISSCDF – image

Aesthetics, passion, quality, innovativeness. These are only some of the pillars of the SWISSCDF product – a refined, multi-layered, black painted HDF board. It is a perfect solution for creative interior design. The aim was to show all the benefits of the product in materials intended mainly for architects. The scope of our works included concepts, project and the development of a set of image and sale materials: catalogues, samples, expositors.

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ABC DELICATESSEN – Minibistro

Fresh everyday! – this idea was present while creating a place where you can easily do your everyday shopping and also have a snack. We had developed the name, concept, and visual identification of ABC shops with the Minibistro projects. Our Hands for Retail department is responsible for all of the activities.

EUROCASH – WHOLESALE COMPANIES

Working for the group of the largest wholesale companies in Poland is a challenge in terms of logistics as well as execution. In the era of increased competition in the retail network market, the distinctiveness of an offer is significant. We are responsible for external and internal visualisations of the wholesale facilities of the EUROCASH network, which needed to be remodelled. Better signage of the stores means higher sales.

EUROCASH – VIP BOX

B2B communication is not only about exclusive folders and presenters. It may be unconventional and dynamic. We know how to present the energy of all Eurocash Group brands to its important contractors. Branding in the VIP Box at INEA Stadium expresses the strength of the greatest wholesale network in Poland. Playing in the same team with Eurocash brings benefits. After all, inners are the ones who count in business!

KOMPANIA PIWOWARSKA – LECH retail

LECH Excursion Centre is a place where you can learn how beer is produced, and visit a company pub – the pride of the leading beer brand in the Greater Poland province. We are responsible for the project and design of the interior. With the use of furniture, light play, unconventional POSM, we managed to achieve the industrial atmosphere with the identification of the Lech brand.

BEAUTY STORE – concept shop

A beauty store means beauty experts. This is a place where shopping is a pleasure… and it’s a pleasure to come back. We had developed the concept of a perfect beauty store, which is the basis for the remodelling of over 100 sale outlets. We were responsible for the development and implementation of external and internal visualization, as well as for preparing sale-supporting materials.

KRONOPOL – POSM

Floors for the demanding should be appropriately displayed. We create advertising stalls and expositors which bring out all of the benefits of our Clients’ products. Unconventional POSM materials are our specialty.

Millenium Bank – identification

Millenium Bank means millions of dreams, millions of smiles, millions of feelings. We prepared the entire system of the bank’s external signage. The refreshed colour scheme of the brand helped us build a solid image. Efficient logistics enabled us to implement visualisations in over 400 facilities.

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MTP Poznań – COP 14

COP 14 is a great international experience. The event for over 8000 people from around the world has been named the most successful UN climate conference in terms of organisation. The challenge was to prepare and implement the comprehensive system of identifying MTP fair space, as well as to organise accompanying banquets. The welcome packs we had prepared for the guests were made of biodegradable materials, and flower arrangements perfectly matched the atmosphere of concern for the environment.

SCHATTDECOR – 20th anniversary and launching of the investment

We are responsible for the entire event held to celebrate the 20th anniversary of the Schattdecor company. It included a business conference, an event for the employees, numerous attractions and multimedia presentations. We hosted over 1000 persons from around the world.  The Schattdecor company also hired us to organise the ceremonious launching of a new investment in Głuchołazy, which consisted of as many as 3 separate events!

KRONOPOL – 20th Anniversary and Platinium Flooring Show

The 20th anniversary of the Kronopol company is an unforgettable event. Our task was to prepare the concept, organisation and execution of the event, including the provision of translation services in 4 languages or preparation of dedicated registration application for the guests. The palace attractions, an ice sculpture and gadgets for the guests made the event very successful. We repeated this success by organising the next event – Platinium Flooring Show.

EUROCASH – conference

A business conference for distributors is a real challenge. We decided that the venue of the meeting named Difficult Market would be the Multikino cinema in Złote Tarasy. The film theme of the event was complemented by a 3D video show and the fact that the conference was hosted by Grażyna Torbicka. We also organised a 3-day trip to Prague for the Volleyball European Cup for the clients of Eurocash Group. There was no lack of dynamism!

EUROCASH – INCENTIVE EVENT

“Tooling”, intelligent “swiping” and successful “serves” – this is why we love our volleyball players. There was no doubt that a trip to Prague to watch the group matches at the Volleyball World Cup, in which the Polish national team participated, would be an appropriate prize for the best Eurocash Clients. We were responsible for the entire organisation of the trip for 150 persons, the creative concept of the trip, and the “Czech” attractions during the stay in Prague. It was white and red!

H. CEGIELSKI / Intercity – conference and banquet

A press conference. A fancy banquet for business. Arranging industrial areas for the needs of the event. Nothing is impossible for us! Signing an agreement for the purchase of 25 carriages by Intercity is an exceptional business development, with the participation of the media. We took care to properly organise it, execute, and provide appropriate entertainment.

NORDENIA / Mondi – integration

Jugglers, dancers, and family attractions guarantee great fun. The Mondi company (former NORDENIA) needed an event for its employees and their families which would evoke strong, unforgettable emotions. Taking our client’s needs into consideration, we created an individual concept of a circus play in a specially arranged tent, as well as an unforgettable family picnic. It was great fun!

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