Urban lifestyle means going out. PEKA is only one card, but with so many possibilities. Poznań Electronic Agglomeration Card provides both the possibility to easily move around, as well as other activities which are worth communicating to the residents. Taking those aspects into consideration, we have developed an overall visual identification for PEKA, as well as several dozen promotional materials, which present the users with the new possibilities of the card. This makes PEKA friendly to the residents of Poznań and the neighbouring areas.