{"id":2896,"date":"2023-05-25T22:40:55","date_gmt":"2023-05-25T20:40:55","guid":{"rendered":"https:\/\/hands.pl\/project\/specialy-regionu-branding\/"},"modified":"2024-08-15T22:26:13","modified_gmt":"2024-08-15T20:26:13","slug":"specialy-regionu-branding","status":"publish","type":"project","link":"https:\/\/hands.pl\/en\/project\/specialy-regionu-branding\/","title":{"rendered":"Specia\u0142y Regionu &#8211; Branding"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;reversed&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_css_main_element=&#8221;    -webkit-box-align: center;||        -ms-flex-align: center;||            align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/05\/specialyregionu_1805x1476.png&#8221; title_text=&#8221;specialyregionu_1805x1476&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||5%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1f1d1d&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Client<\/p>\n<p>[\/et_pb_text][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;||||||||&#8221; title_text_color=&#8221;#7F7F7F&#8221; title_font_size=&#8221;41px&#8221; title_line_height=&#8221;1.5em&#8221; max_width=&#8221;470px&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; title_text_align_tablet=&#8221;center&#8221; title_text_align_phone=&#8221;&#8221; title_text_align_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;36px&#8221; title_font_size_phone=&#8221;25px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;50px||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#7f7f7f&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;10px||50px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>A brand built on the region&#8217;s assets<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_text_color=&#8221;#4c4b4b&#8221; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The aim of our work was to effectively promote regional goat milk products and cold-pressed oils with &#8220;Quality and Tradition&#8221; certificates. We created the Specja\u0142y Regionu brand, obtained the EU funding for it and planned extensive<br \/>activities that allowed the Danmis and VitaCorn brands to improve their recognisability, image, sales and truly spread their wings. Now the best of Wielkopolska&#8217;s products are within everybody&#8217;s reach!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||22%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#2699fb&#8221; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Scope of work<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Development of a strategic concept<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Creation of a brand name and visual identity<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Website design<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Concept and implementation of information and marketing materials<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">EU project management<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Promotional campaign<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Organisation of nationwide tastings<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Participation in national and international trade fairs<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Cooperation with influencers<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Social Media<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; 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custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;8%|4%|||false|false&#8221; custom_padding_tablet=&#8221;|10%||10%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#7F7F7F&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;452px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;10px||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Wide range of promotions<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_text_color=&#8221;#4c4b4b&#8221; text_line_height=&#8221;1.9em&#8221; max_width=&#8221;452px&#8221; module_alignment=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We wanted the widest possible group of people who appreciate high quality foodstuffs to learn about the regional products. That is why we held tastings in more than 50 locations for around 300 days of the project. We also established partnerships with 1,000 influencers, including chef Jakub Kuro\u0144, the effects of which fuelled our activities on social media channels. In addition, we also carried out a promotional campaign in kindergartens, where the brand&#8217;s mascot, Danka the goat, engaged in a tasty and joyful education for the little ones. The effects are visible in the sales results of Danmis and VitaCorn products, but also in consumer awareness. It has been good for all of us \u2013 we like this kind of<br \/>activity!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/05\/specialyregionu_695x560.png&#8221; title_text=&#8221;specialyregionu_695x560&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; custom_margin=&#8221;||50px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/05\/specialyregionu_695x560-2.png&#8221; title_text=&#8221;specialyregionu_695x560-2&#8243; 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