{"id":2902,"date":"2023-06-03T15:13:42","date_gmt":"2023-06-03T13:13:42","guid":{"rendered":"https:\/\/hands.pl\/project\/naturobank-2\/"},"modified":"2024-08-15T22:24:46","modified_gmt":"2024-08-15T20:24:46","slug":"naturobank-2","status":"publish","type":"project","link":"https:\/\/hands.pl\/en\/project\/naturobank-2\/","title":{"rendered":"naturoBank &#8211; rebranding"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;reversed&#8221; _builder_version=&#8221;4.21.0&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_css_main_element=&#8221;    -webkit-box-align: center;||        -ms-flex-align: center;||            align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/05\/naturobank_rebrand-1.png&#8221; title_text=&#8221;naturobank_rebrand&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||5%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1f1d1d&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Client<\/p>\n<p>[\/et_pb_text][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; title_font=&#8221;||||||||&#8221; title_text_color=&#8221;#7F7F7F&#8221; title_font_size=&#8221;41px&#8221; title_line_height=&#8221;1.5em&#8221; max_width=&#8221;470px&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; title_text_align_tablet=&#8221;center&#8221; title_text_align_phone=&#8221;&#8221; title_text_align_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;36px&#8221; title_font_size_phone=&#8221;25px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;50px||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#7f7f7f&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;10px||50px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Rebranding of SGB Bank Sp\u00f3\u0142dzielczy Ziemi Piotrkowskiej as naturoBank<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_text_color=&#8221;#4c4b4b&#8221; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The process of transforming all the elements associated with the SGB brand began with a review of the previous marketing and advertising activities carried out by Bank Sp\u00f3\u0142dzielczy Ziemi Piotrkowskiej in Piotrk\u00f3w Trybunalski, the client&#8217;s current needs and its brand values. We also conducted an in-depth analysis of the competition and trends in the banking sector, and consulted our scope of activities with specialists in banking products.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||22%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#2699fb&#8221; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Scope of work<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>rebranding strategy<\/li>\n<li>implementation of rebranding<\/li>\n<li>redesign of bank branches<\/li>\n<li>online and offline advertising campaign<\/li>\n<li>creative mailings communicating the rebranding<\/li>\n<li>design, development and launch of a new website<\/li>\n<li>printed materials<\/li>\n<li>advertising gadgets<\/li>\n<li>employee equipment<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; 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header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#7F7F7F&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;452px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;10px||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Corporate identity \u2013 logo!<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_text_color=&#8221;#4c4b4b&#8221; text_line_height=&#8221;1.9em&#8221; max_width=&#8221;452px&#8221; module_alignment=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Based on this, we began work on preparing a proposal for a new name and communication strategy.<br \/>We identified two objectives for the rebranding: to maintain respect for the cooperative spirit from which the bank originated, as well as the values it espouses, and to open up to a new generation of customers and emphasise a commitment to nature.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; 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