{"id":2906,"date":"2023-05-31T16:41:40","date_gmt":"2023-05-31T14:41:40","guid":{"rendered":"https:\/\/hands.pl\/project\/muchowiecka-apartments\/"},"modified":"2024-08-15T22:25:31","modified_gmt":"2024-08-15T20:25:31","slug":"muchowiecka-apartments","status":"publish","type":"project","link":"https:\/\/hands.pl\/en\/project\/muchowiecka-apartments\/","title":{"rendered":"Muchowiecka Apartments"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221;reversed&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_css_main_element=&#8221;    -webkit-box-align: center;||        -ms-flex-align: center;||            align-items: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/06\/muchowiecka_1805-x-1476_main.png&#8221; title_text=&#8221;muchowiecka_1805 x 1476_main&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||5%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;Work Sans||||||||&#8221; text_text_color=&#8221;#1f1d1d&#8221; text_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Client<\/p>\n<p>[\/et_pb_text][et_pb_post_title meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;||||||||&#8221; title_text_color=&#8221;#7F7F7F&#8221; title_font_size=&#8221;41px&#8221; title_line_height=&#8221;1.5em&#8221; max_width=&#8221;470px&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; title_text_align_tablet=&#8221;center&#8221; title_text_align_phone=&#8221;&#8221; title_text_align_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;36px&#8221; title_font_size_phone=&#8221;25px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;50px||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#7f7f7f&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;10px||50px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Rebranding of the Muchowiecka Apartments brand<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_text_color=&#8221;#4c4b4b&#8221; text_line_height=&#8221;1.9em&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The rental property industry does not have the best reputation, so for Muchowiecka we decided to change that! We created all the elements needed to build a strong yet friendly brand. A logo and CI were created. Then, based on these, we designed business cards, folders and promotional gadgets. Elements of the new brand also appeared in the Muchowiecka Apartments office.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||22%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#2699fb&#8221; text_font_size=&#8221;18px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Scope of work<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Rebranding<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Website layout<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Launch of the website<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Printed material design<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Social Media Communication Strategy<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Regular maintenance of social media channels<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Google Ads<\/li>\n<li class=\"RichText3-paragraph--withVSpacingNormal RichText3-paragraph Typography Typography--m\">Events and image activities<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/06\/muchowiecka_XL2.png&#8221; title_text=&#8221;muchowiecka_XL2&#8243; _builder_version=&#8221;4.21.0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][et_pb_fullwidth_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/06\/muchowiecka_XL1.png&#8221; title_text=&#8221;muchowiecka_XL1&#8243; _builder_version=&#8221;4.21.0&#8243; custom_padding=&#8221;100px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;8%|4%|||false|false&#8221; custom_padding_tablet=&#8221;|10%||10%|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.4&#8243; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#7F7F7F&#8221; header_2_line_height=&#8221;1.3em&#8221; max_width=&#8221;452px&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;10px||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; header_2_text_align_tablet=&#8221;center&#8221; header_2_text_align_phone=&#8221;&#8221; header_2_text_align_last_edited=&#8221;on|tablet&#8221; header_2_line_height_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Website<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.4&#8243; text_text_color=&#8221;#4c4b4b&#8221; text_line_height=&#8221;1.9em&#8221; max_width=&#8221;452px&#8221; module_alignment=&#8221;right&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The next step was to develop the brand communication on Social Media and the website, which we designed from scratch, built and launched. The Internet- focused rebranding also included Google Ads. In order to ensure the best relations with the landlords and the Poznan community, we organised an Open Door event with refreshments and a competition, initiated a loyalty programme<br \/>with vouchers to IKEA and conducted a survey to check the needs of the tenants and their opinions about Muchowiecka. One thing is certain: Our goal has been achieved! We are very happy that we were able to help create a place that the tenants themselves speak so warmly about and where they create their dream living spaces.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/hands.pl\/wp-content\/uploads\/2023\/06\/muchowiecka_1728x1392.png&#8221; title_text=&#8221;muchowiecka_1728x1392&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;800ms&#8221; animation_delay=&#8221;300ms&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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button_text=&#8221;Back to portfolio&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btn-with-icon&#8221; _builder_version=&#8221;4.23.4&#8243; button_text_size=&#8221;14px&#8221; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;40px||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;14px&#8221; button_text_size_phone=&#8221;&#8221; button_text_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;130px||130px||true|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;60px||60px||true|false&#8221; 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We created all the elements needed to build a strong yet friendly brand. A logo and CI were created. Then, based on these, we designed business cards, folders and promotional gadgets. Elements [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2809,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[38,29],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wyj\u0105tkowy Branding dla Muchowiecka Apartments | Hands.pl<\/title>\n<meta name=\"description\" content=\"Zapraszamy do zapoznania si\u0119 z projektem brandingowym wykonanym przez Hands.pl dla Muchowiecka Apartments, prezentuj\u0105cym mieszkania na wynajem w nowoczesnym stylu, \u0142\u0105cz\u0105ym komfort z doskona\u0142\u0105 lokalizacj\u0105 w sercu miasta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hands.pl\/en\/project\/muchowiecka-apartments\/\" \/>\n<meta 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