naturoBank – rebranding
rebranding of SGB Bank Spółdzielczy Ziemi Piotrkowska into naturoBank
We started the process of transformation of all elements related to the SGB brand by checking the current marketing and advertising activities of Bank Spółdzielczy Ziemi Piotrkowskiej in Piotrków Trybunalski, the current needs of the client, his brand value and from an in-depth analysis of competition and trends in the banking sector. We consulted our scope of activities with specialists in the field of banking products.
Range of works
- rebranding strategy
- implementation of rebranding
- arrangement of bank branches
- online and offline advertising campaign
- creative mailings communicating rebranding
- design and implementation of a new website
- printed materials
- advertising gadgets
- staff equipment
Visual identification – logo!
On this basis, we started work on preparing a proposal for a new name and communication strategy.
We have defined two goals of rebranding: maintaining respect for the cooperative movement from which the bank originates, as well as for the values it is guided by, and opening up to a new generation of customers and emphasizing attachment to nature.