Client
naturoBank – rebranding
Rebranding of SGB Bank Spółdzielczy Ziemi Piotrkowskiej as naturoBank
The process of transforming all the elements associated with the SGB brand began with a review of the previous marketing and advertising activities carried out by Bank Spółdzielczy Ziemi Piotrkowskiej in Piotrków Trybunalski, the client’s current needs and its brand values. We also conducted an in-depth analysis of the competition and trends in the banking sector, and consulted our scope of activities with specialists in banking products.
Scope of work
- rebranding strategy
- implementation of rebranding
- redesign of bank branches
- online and offline advertising campaign
- creative mailings communicating the rebranding
- design, development and launch of a new website
- printed materials
- advertising gadgets
- employee equipment
Corporate identity – logo!
Based on this, we began work on preparing a proposal for a new name and communication strategy.
We identified two objectives for the rebranding: to maintain respect for the cooperative spirit from which the bank originated, as well as the values it espouses, and to open up to a new generation of customers and emphasise a commitment to nature.
