Client
Muchowiecka Apartments
Rebranding of the Muchowiecka Apartments brand
The rental property industry does not have the best reputation, so for Muchowiecka we decided to change that! We created all the elements needed to build a strong yet friendly brand. A logo and CI were created. Then, based on these, we designed business cards, folders and promotional gadgets. Elements of the new brand also appeared in the Muchowiecka Apartments office.
Scope of work
- Rebranding
- Website layout
- Launch of the website
- Printed material design
- Social Media Communication Strategy
- Regular maintenance of social media channels
- Google Ads
- Events and image activities
Website
The next step was to develop the brand communication on Social Media and the website, which we designed from scratch, built and launched. The Internet- focused rebranding also included Google Ads. In order to ensure the best relations with the landlords and the Poznan community, we organised an Open Door event with refreshments and a competition, initiated a loyalty programme
with vouchers to IKEA and conducted a survey to check the needs of the tenants and their opinions about Muchowiecka. One thing is certain: Our goal has been achieved! We are very happy that we were able to help create a place that the tenants themselves speak so warmly about and where they create their dream living spaces.
