Client
Speciały Regionu – Branding
A brand built on the region’s assets
The aim of our work was to effectively promote regional goat milk products and cold-pressed oils with “Quality and Tradition” certificates. We created the Specjały Regionu brand, obtained the EU funding for it and planned extensive
activities that allowed the Danmis and VitaCorn brands to improve their recognisability, image, sales and truly spread their wings. Now the best of Wielkopolska’s products are within everybody’s reach!
Scope of work
- Development of a strategic concept
- Creation of a brand name and visual identity
- Website design
- Concept and implementation of information and marketing materials
- EU project management
- Promotional campaign
- Organisation of nationwide tastings
- Participation in national and international trade fairs
- Cooperation with influencers
- Social Media
Wide range of promotions
We wanted the widest possible group of people who appreciate high quality foodstuffs to learn about the regional products. That is why we held tastings in more than 50 locations for around 300 days of the project. We also established partnerships with 1,000 influencers, including chef Jakub Kuroń, the effects of which fuelled our activities on social media channels. In addition, we also carried out a promotional campaign in kindergartens, where the brand’s mascot, Danka the goat, engaged in a tasty and joyful education for the little ones. The effects are visible in the sales results of Danmis and VitaCorn products, but also in consumer awareness. It has been good for all of us – we like this kind of
activity!
